The lab

Every watt, every molecule, every decision, back to its evidence.

źlab is an applied research lab. We work where a claim about the physical world moves money: what a building really saves, what a separation process really achieves, what a rounding rule really costs. One rule runs through all of it: no claim stronger than its evidence.

The rule

The same ladder for every claim.

A benchmark is not a measurement, and a measurement is not a verified result. Every line of work here climbs the same ladder, from what is assumed to what is observed to what is independently verified, and says where it stands before anyone acts on it.

Lines of work

One method, more than one domain.

DecisionsLive

The framework that reads the evidence behind an operational or capital decision, and refuses what it cannot support. First domain: energy and buildings.

Critical materialsIn research

Rare earth separation, where for the hardest neighbours the separation factor in industrial use has moved little since the 1960s. We work on that number: measured, not assumed.

Field researchPublished

Long-form investigations, each one held to the same rule: every number traced to its source, every claim graded, and what the evidence cannot support said plainly.

For research partners

Bring us the problem.

We are open to working with national labs, agencies and industrial partners. Tell us the problem; we will tell you what the evidence can and cannot support yet.

davidl@zircular.io

Zircular LLC · New York